Madura F&L was the first player to operate on a national scale, dedicated to the core business of fashion retail in India. It was also the forerunner in introducing premier international brands, enabling Indian consumers to buy the most prestigious global fashion wear and accessories within the country. This led Madura F&L to become the powerhouse of the four best-selling branded apparel brands in India, namely Louis Philippe, Van Heusen, Allen Solly and Peter England. Today, the brand has a presence in more than 4,000 multi-brand stores and is the most preferred brand in over 3,000 shop-in-shops (SIS) across departmental stores in the country.