11 Sep 2025
By 2025, gifting in India has become a lot smarter—and digital. Gone are the days when gift cards were just a backup for forgotten birthdays. Today, whether it’s for team incentives, festive bonuses, or simply sending a last-minute thank-you, digital gift cards are increasingly becoming the go-to option.
With the rapid growth of e-commerce, mobile-first behavior, and UPI-powered payments, India’s gift card industry is booming—growing at over 25% annually. But here’s the thing: with so many platforms out there, how do you pick the one that’s actually worth your money (and time)? In this breakdown, we’re comparing three of the biggest names in India’s gift card space right now: EaseMyDeal, GyFTR, and GyftON.
Quick heads-up: While EaseMyDeal and GyFTR have been around longer, GyftON is turning heads in 2025 as a newer, more dynamic platform that’s quickly gaining serious traction.
Before jumping into the comparison, let’s take a quick detour to understand what’s fueling the gift card gold rush:
Fun stat: The Indian gift card market is set to cross ₹35,000 crore in 2025 alone. And that’s just the start.
To figure out which platform actually delivers the goods (pun intended), we’ll evaluate each one across these 8 must-know factors:
What it is:
A consumer-focused gift card platform that’s built more for quick personal gifting than large-scale corporate needs.
Best for: Occasional buyers looking for quick, discounted cards for friends or family.
What it is:
One of India’s more established players, known for its deep ties with banks, large corporates, and loyalty programs.
Best for: Large organizations looking for stability, but may not suit agile startups or individual buyers.
What it is:
A newer, tech-first platform built for both individual users and companies. Think of it as the “new-gen” player that blends simplicity with powerful backend tools.
Best for: Literally everyone—from solo gifters to growing startups to HR teams looking for smarter corporate gifting.
| Feature | EaseMyDeal | GyFTR | GyftON |
|---|---|---|---|
| Brand Catalog | 200+ | 250+ | 250+ (incl. global) |
| Pricing & Discounts | Frequent offers | Less transparent | Competitive + better deals |
| Delivery Speed | Varies (not instant) | Depends on brand | Always instant |
| Corporate Gifting Tools | Limited | Enterprise-grade | Strong + Real-time dashboards |
| Personalization | Minimal | Almost none | High (text, video, branding) |
| UX / App | Basic but clean | Outdated interface | Sleek, mobile-first |
| Support & Trust | Average | Trusted legacy player | Growing but responsive team |
| Best For | Occasional consumers | Large corporations | Individuals + agile businesses |
Let’s not sugarcoat it—GyftON is the dark horse, but it’s catching up fast. Here’s why it may be the smartest pick for 2025:
TL;DR? If you want a platform that balances speed, personalization, and enterprise-level features without the legacy bloat—GyftON is where it’s at.
In 2025, gifting isn’t just about discounts—it’s about efficiency, experience, and empathy.
Ready to level up your gifting game? Try GyftON—250+ brands, smarter pricing, real-time delivery.
GyftON brings you top-brand gift cards and vouchers at the best prices. Quick, easy, and always a great deal.
Gyfton.co is the brand of Hushbox Gifting Solutions Pvt. Ltd.
Copyright © 2025. Hushbox Gifting Solutions Pvt. Ltd. All Rights Reserved.